Flora by Gucci Flora Gorgeous Gardenia Eau de Parfum WOMAN 100ML BOX

Escape to a world of fantasy, full of joy with Gucci Flora. The new campaign is full of flowers and soft animals, presents a floral and delicious fragrance for all free-spirited women full of positive energy.
The fragrance celebrates the Gardenia flower, which has always been admired for its splendor and is said to have been used in elixirs and magic potions. Taking inspiration from this legend and the idea of ​​its mystical power, the splendid note of White Gardenia blends with a sunny Grandiflora Jasmine Absolute. This delicious potion of joy is introduced by a joyful Pear Blossom Accord accompanied by the Brown Sugar Accord which gives a delicate sweetness to the olfactory signature.
The fragrance is enclosed in a new elongated bottle, the pink lacquered glass and the shiny gold cap make it an object of beauty. A further detail is the Maison's signature Flora motif, reimagined in a design inspired by the vision of Alessandro Michele. A fundamental part of the Gucci identity, the motif is a drawing of colorful flowers by artist Vittorio Accornero, created for Gucci in 1966.
The #FloraFantasy campaign, directed and shot by artist Petra Collins and starring artist, actress and philanthropist Miley Cyrus, is a journey through a candy pink world, inspired by Japanese manga and full of pop references.

'The Flora Gorgeous Gardenia campaign is a challenge to reinterpret the floral world in an unexpected way. The inspiration comes from Miley Cyrus, an artist with a rock 'n' roll and eclectic spirit at the same time... Because who can say, to someone with a rock 'n' roll attitude, that they can't live in a floral world embodying the Flora universe?' Alessandro Michele.